Pemberton and Englund Law Firm
Personal, Professional, Affordable Legal Representation

William Matthew Pemberton

voice: (608) 356-5700 in Baraboo
(608) 253-5700 in Lake Delton
(608) 339-4918 in Adams Friendship

Personal Injury Attorney

Personal Injury Attorney William Pemberton moved to Wisconsin with his family while attending high school. He, along with his wife and three boys, now reside in the Baraboo area. For his undergraduate education, Attorney Pemberton attended the University of Wisconsin La Crosse and then obtained his juris doctorate from Marquette University Law School. It was during his time at Marquette that Attorney Pemberton realized he wanted to focus his career on litigation. He gained invaluable experience while working for a prominent Milwaukee personal injury firm. After law school Attorney Pemberton sharpened his skills with a firm specializing in civil defense work.

Passion for Law and Small Communities

In 2005 Attorney Pemberton and his wife, Angela, moved to Baraboo to be closer to their respective families and become part of a small community they could actively participate in. While working with a local attorney, Attorney Pemberton was exposed to a wide variety of legal issues, including family law and personal injury law. He immediately discovered his passion for helping people with difficult legal issues. Since then, Attorney Pemberton has made personal injury law and accident litigation a significant part of his legal practice.

Focusing the Practice on Personal Injury Law

In 2006 Attorney Pemberton decided it was time to start his own firm, Pemberton Law Offices. This decision was predicated on his desire to focus his practice in injury and accident law. After being a successful sole practitioner for 4 years, Attorney Pemberton and long-time friend, Jay Englund, formed a partnership, Pemberton and Englund Law Offices, LLC.

Attorney William Pemberton has been awarded the distinction of being one of the very few Wisconsin Personal Injury Super Lawyers for 2019, after also being selected in 2014, 2015, 2016, 2017, and 2018. Attorney Pemberton had previously been selected twice as a Super Lawyer Rising Star, in 2012 and 2013. Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The selection process is multi-phased and includes independent research, peer nominations and peer evaluations. Attorneys who qualify for Super Lawyers' Rising Stars list are under 40, or have been practicing law 10 years or less.

The American Institute of Personal Injury Attorneys has recognized the exceptional performance of Wisconsin Personal Injury Attorney William Pemberton as one of the 10 Best Personal Injury Attorneys for Client Satisfaction in 2018.

The American Institute of Personal Injury Attorneys is a third-party attorney rating organization that publishes an annual list of the Top 10 Personal Injury attorneys in each state. Attorneys who are selected to the "10 Best" list must pass AIOPIA's rigorous selection process, which is based on client and/or peer nominations, thorough research, and AIOPIA’s independent evaluation. AIOPIA's annual list was created to be used as a resource for clients during the attorney selection process.

One of the most significant aspects of the selection process involves attorneys' relationships and reputation among his or her clients. As clients should be an attorney's top priority, AIOPIA places the utmost emphasis on selecting lawyers who have achieved significant success in the field of Personal Injury law without sacrificing the service and support they provide. Selection criteria therefore focus on attorneys who demonstrate the highest standards of Client Satisfaction.

Will Pemberton was recently recognized as one of the best trial attorneys under the age of 40 in the state by the National Trial Lawyers Association. Membership into The National Trial Lawyers Association: Top 40 under 40 is by invitation only and is extended exclusively to those individuals who exemplify superior qualifications, trial results, and leadership as a young lawyer under the age of 40. Selection is based on a thorough multi-phase process which includes peer nominations combined with third-party research.

Successful Injury and Accident Recovery Record

Attorney Will Pemberton has secured a substantial record of successful settlements, awards, and verdicts in injury and accident cases, including a jury verdict in 2012 exceeding a half-million dollars that was one of Wisconsin's largest verdicts ever in a personal injury case not involving broken bones.

In recognition of his success and the quality of his representation, Attorney Pemberton has been rated as AV Preeminent by Martindale-Hubbell, the highest rating an attorney can receive.

The Personal Side

In his free time Attorney Pemberton enjoys spending time with his wife Angela and their three boys. When not at home, he can be found outdoors fishing, hunting or on the golf-course.

Initial Consultation in Baraboo, Lake Delton, or Adams-Friendship

Contact Baraboo/Wisconsin Dells attorney Will Pemberton today to discuss your legal matter. Attorney Pemberton focuses his practice in the area of personal injury and accidents and represents individuals in central Wisconsin communities including Portage, Reedsburg, Sauk City, and Adams-Friendship.

Areas of Practice:

Personal Injury

  • Auto Accidents
  • Snowmobile Accidents
  • Boating Accidents
  • Farm Accidents
  • Wrongful Death
  • Slip and Fall Cases
  • Dog/Animal Bites
  • Motorcycle Accidents
  • Medical Malpractice
  • Sports Injury
  • Work Related Injuries
  • Workers Compensation
  • Insurance Policy Disputes
  • Construction Injuries
  • Product Defects

Bar Admissions:

Wisconsin, 2003
U.S. District Court, Eastern District of Wisconsin, 2004
U.S. District Court, Western District of Wisconsin, 2004


J.D., Marquette University Law School, Milwaukee, WI, 2003
B.A., University of Wisconsin La Crosse, 2001

Professional Associations and Memberships

Association of Trial Lawyers of America
Sauk County Bar Association, Member
Wisconsin Bar Association, Member: 2003 - Present
American Bar Association (ABA), Member: 2003 - Present
Trial Law Institute, Member
Diversity Law Institute, Member

Awards and Distinctions

Wisconsin SuperLawyers: 2014, 2015, 2016, 2017, 2018, 2019
American Institute of Trial Lawyers - Litigator of the Year: 2019
Avvo Clients' Choice Award: 2018
Martindale-Hubbell AV Preeminent® 2016, 2017, 2018
Martindale-Hubbell Client Champion, Gold, 2018
Fellow, Litigation Counsel of America, 2018
Nation's Top One Percent Attorneys, National Association of Distinguished Counsel:2015, 2016, 2017, 2018
American Society of Legal Advocates Top 40 Lawyers: 2015
The National Trial Lawyers: Top 25 Mass Tort Lawyers Association, 2016
The National Trial Lawyers: Top 25 Motor Vehicle Trial Lawyers Association, 2018, 2019
Top 10 Personal Injury Lawyers Under 40, National Academy of Personal Injury Attorneys: 2014, 2015, 2016, 2017
Top 10 Personal Injury Lawyers, National Academy of Personal Injury Attorneys: 2018
Rising Star, Wisconsin SuperLawyers: 2012, 2013
Top 40 under 40, The National Trial Lawyers Association: 2012

AVVO Rating Superb Super Lawyers 2015 National Academy of Personal Injury Attorneys National Association of Distinguished Counsel Top 100 Trial Lawyers American Society of Legal Advocates Top Lawyers
American Institute of Personal Injury Attorneys
Motor Vehicle Trial Lawyers Association Top 25
Attorney and Practice Magazine Top 10 Personal Injury
Clients Choice 2018
American Institute of Personal Injury Attorneys
Litigation Counsel of America
Martindale Hubbell AV Preeminent
Martindale Hubbell Client Champion
Litigator of Year 2019

The best first step towards solving your legal issue is to get solid legal advice.

Call us today for an initial consultation: 608-356-5700

Contact Pemberton & Englund Today

Lawyers Serving the following Wisconsin Communities in Central Wisconsin